ICS 131--Win 2000--Lecture Six--26 Jan 2000
Review of Lecture Five--Gender and Minorities
1. Some numbers
2. Why should computer science be concerned?
3. Life cycle--problems and remedies
4. Some added notes
a. Professor Bic's Summer Institute
b. WICS--women in computer science
c. Gender differences in communication
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Overview of Lecture Six--Examples of
Impact on Organizations, Individuals, Industries
1. Travel Industry Ticket Sales
2. Automobile--Sales of New cars
3. Morton's Six Findings on
How Information Technologies
Can Transform Organizations
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Travel Industry Ticket Sales
Who are players?
Consumers
Travel Agents
Ticket Sellers/Information Providers
Service Providers
Scenario--
Old-- Call a service provider for information
Contact a travel agent for information
Decision
Purchase ticket from travel agent or
service provider
New-- Access an information provider,
e.g., Expedia, Travelocity
Access a service provider
Decision
Purchase ticket with incentives from
information provider or service provider
Purchase ticket from travel agent with
possible surcharge
Who gains and who loses?
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Auto Sales Industry
Who are players?
Consumers
Auto Dealers, Salesmen, Service, Management
Information Providers --> Car Sellers
Auto Manufacturers
Government
Scenario
Old-- Visit dealer or dealers
Kelley Blue Book, Consumer Reports
Make decision
Haggle--some don't like to do it
Drive off
New-- Information providers
Visit dealer(s)
Make decision
Haggle
Drive off
Newer-Information providers as car sellers
Decision
Car is delivered to you
Who gains and who loses?
Notes
Big business
People don't like to deal with dealers
Law restricts who can sell new cars
Manufacturers want more control over sales
Mega dealers
Building cars to order
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Morton
How Information Technologies Can Transform Organizations
1. IT is Enabling Fundamental Changes
in the Way Work is Done
Travel--Letting consumers do their own searching,
i.e., who does what
Auto--Making it easier to compare prices;
Offloading sales and closing activities
2. IT is Enabling the Integration of Business Functions
at All Levels within and between Organizations
Travel--consumer into electronic market
Auto--vertical integration
dealers want to sell on web
web info sources what to sell cares
Many Industries
Travel--better info should provide more competition
Auto--same
4. It Presents New Strategic Opportunities for
Organizations That Reassess Their
Missions and Operations
Travel--agencies have to find a role
web guys and providers taking over traditional agency role
Auto--everybody trying to figure out
what their role will be
Big fights over turf
Role of cars made to order
5. Successful Application of IT Will Require Changes
in Management and Organizations Structure
we covered this before in Productivity discussion
6. A Major Challenge for Management in the 1990's
Will Be to Lead Their Organizations through the
Transformation Necessary to Prosper in the
Globally Competitive Environment
Tough environment in US
and IT expands the playing field
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Logistics
Quiz--scores, ID numbers
Lunch
Web site, eee
Meet with TA next week--15 minutes
See JF for additional information on project topics