Gloria Mark

 
 

The world is continuing to shrink as social computing grows. Never before have people been able to connect to others and to information sources so rapidly and on such a global scale. This is a fascinating time to study how technology use affects people. My research interest is in what is known as social computing: studying how individuals, groups, society and technology mutually influence each other. I am particularly interested in studying how information technology use affects multi-tasking, attention, mood, and above all, stress. Rather than bring people into a laboratory to study, I go to where people are--the real world is a living laboratory. To study people and their technology use, I employ a method called precision tracking, which involves a combination of sensors, bio-sensors, experience sampling, surveys, and ethnographic techniques to gain a very detailed, comprehensive, and in-depth understanding of what people experience when they use computer technology. I study real-world technology usage in the workplace and also with college students, who are of the Millennial Generation, who grew up with the Internet. I also study how people use social media and computer systems to be resilient during and after environmental crises. I invite you to take a closer look at some of the projects that my students and I are involved in.

 

Professor

Department of Informatics


Donald Bren School of Information and Computer Sciences


University of California, Irvine

Department of Informatics

5212 Donald Bren Hall

University of California, Irvine

Irvine, CA 92697


Office:  +1-949-824-5955


Fax:      +1-949-824-1715


g m a r k  [at]  u c i . e d u