Gloria Mark


The world is continuing to shrink as social computing grows. Never before have people been able to connect to others and to information sources on such a global and large scale. This is a fascinating time to study how technology use and its development are evolving. My research interest is in what is known as social computing: studying how individuals, groups, society and technology mutually influence each other. I am particularly interested in studying how technology use affects attention, mood, and above all, stress. For this I use a system I call precision tracking, which involves a combination of sensors, bio-sensors, experience sampling, surveys, and ethnographic techniques to gain a very detailed, comprehensive, and in-depth understanding of what people experience when they use computer systems. I study such behavior in the workplace and also with those in the Millennial Generation, to see how growing up with the Internet affects their experience. I also study how people use social media and computer systems more generally to see how they can use such systems to be resilient during and after environmental crises. I invite you to take a closer look at some of the projects that my students and I are involved in.


Department of Informatics

Interactive and Collaborative Technologies

Donald Bren School of Information and Computer Sciences

University of California, Irvine

Department of Informatics

5212 Donald Bren Hall

University of California, Irvine

Irvine, CA 92697

Office:  +1-949-824-5955

Fax:      +1-949-824-1715

gmark  [at]