Gloria Mark
 
 Gloria Mark
|  | My new book Attention Span is available Jan. 10, 2023. You can find out more at gloriamark.com | 
My
                      research area is human-computer interaction (HCI)
                      studying the interplay of technology with
                      individuals, groups, and society. I study how
                      people interact with information technology in
                      their everyday life: how it affects multitasking,
                      attention, mood, and above all, stress. Rather
                      than bring people into a laboratory to study them,
                      I go to where people are--the real world becomes a
                      living laboratory.  Using precise objective
                      measures, I found that  people's attention
                      spans have been shrinking over the last 15
                      years.  I combine these measures with others
                      to create a very detailed, comprehensive, and
                      in-depth understanding of what people experience
                      when they use computer technology. 
                     
Chancellor's
                      Professor
                     
Department
                      of Informatics
                     
                     
Donald
                      Bren School of Information and Computer Sciences
                     
                     
University of California, Irvine
 
  
             
             
            Department
                    of Informatics
                  
5212 Donald Bren Hall
                  
University of California, Irvine
                  
Irvine, CA 92697
                  
                  
Office:  +1-949-824-5955
                  
                  
Fax:     
                    +1-949-824-1715
                  
                  
g m a r k  [at]  u c i
                    . e d u
                  
 
 