Table of ContentsUser Modeling, Privacy and Security Disclaimer Outline of this talk User modeling is a reality on the web today Web personalization yields economic benefits (and is therefore here to stay) Large amounts of personal data collected Many users want privacy Privacy regulations Privacy regulations reviewed Processing of personal data for legitimate purposes only Additional restrictions within the legitimate/consented purposes Prohibitions causing specific difficulties for user modeling Obligations regarding security User rights Consent of the user overrides most prohibitions in privacy laws Voluntary industry privacy policies Personalized U.S. sites interacting with users in the EU Accommodating user concerns and legal restrictions when providing personalized services Todayís architecture of Internet-based user-adaptive applications Tomorrowís architecture of Internet-based user-adaptive applications Problem 1: Security Solution: control of access to user models and secure transport Problem 2: Users are identifiable Solution: Procedural anonymity for users and user models Research work ahead Research work ahead (2) Research work ahead (3): Graceful degradation if user partially disagrees Research work ahead (3): Graceful degradation if user partially disagrees Research work ahead (3): Graceful degradation if user partially disagrees |
Author: Alfred Kobsa
Email: kobsa@uci.edu Home Page: http://www.ics.uci.edu/~kobsa Other information: Invited talk held at the First International Conference on Adaptive Hypermedia and Adaptive Web-Based Systems, Trento, Italy, Aug. 30, 2000. |