RESPONSE TO RELATIONSHIP HAS BEEN MIXED

• ì If she wantís him, fine. They

• deserve each other î

• - Ex-girlfriend (The Psycho)

• ì I didnít even know they were going out î

• - Co- worker

• ì They make a cute couple î

• - Mutual Friend

• ì I think itís great. î

  • - Officemate

• ì She doesnít look Jewishî

• - Female Parent

• ì Itís impossible to generalize. You gotta understand this is a relationship business.î

• - Mutual Friend

• ìSheís a babeî

• - Male friend

ìI thought he was gay.î

- Female Friend

Reaction has been positive... ...But awareness of relationship is low

Source: Market interviews; unsolicited opinions; BCG analysis

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