The Digital Behavior Project

NSF-sponsored project on modeling, analysis, and visualization of navigation behavior on the Web with applications to

• interactive tools for exploration and understanding of massive Web data sets, and
• adaptive user-modeling for personalization and improved information retrieval algorithms

PIs are Sharad Mehrotra and Padhraic Smyth

Preliminary results on model-based clustering and visualization of page-request data from using Web logs on about 1 million individuals visiting msnbc.com.