Gloria Mark

 
 
Attention Span book





My new book Attention Span is available Jan. 10, 2023. You can find out more at  gloriamark.com


My research area is human-computer interaction (HCI) studying the interplay of technology with individuals, groups, and society. I study how people interact with information technology in their everyday life: how it affects multitasking, attention, mood, and above all, stress. Rather than bring people into a laboratory to study them, I go to where people are--the real world becomes a living laboratory.  Using precise objective measures, I found that  people's attention spans have been shrinking over the last 15 years.  I combine these measures with others to create a very detailed, comprehensive, and in-depth understanding of what people experience when they use computer technology.

 

Chancellor's Professor

Department of Informatics


Donald Bren School of Information and Computer Sciences


University of California, Irvine

Department of Informatics

5212 Donald Bren Hall

University of California, Irvine

Irvine, CA 92697


Office:  +1-949-824-5955


Fax:      +1-949-824-1715


g m a r k  [at]  u c i . e d u