A Mobile Application Showcase Event

AMASE 2012 @ UCI
A Mobile Application Showcase Event
Thursday, June 14
1:30 to 6:30 p.m.
Donald Bren Hall 6011


The Donald Bren School of Information and Computer Sciences, together with the ICS Student Council, is proud to present AMASE 2012 @ UCI: A Mobile Application Showcase Event that will highlight mobile applications developed by our students.

Event highlights include:

  • An opening session featuring prominent industry speakers who will present emerging trends in mobile apps for smartphones, robotics and automobiles.
  • Showcase of mobile apps developed by Bren School students through multiple courses and events, including:
    • CS 190, a new course titled “Mobile Embedded SW with Android,” wherein students develop a variety of apps for smartphones on the Android platform.
    • CS122B, a project course in databases and web applications, where one project focuses on developing an Android application to answer movie-related questions.
    • Extensions of past AppJam projects. Organized by the ICS Student Council, AppJam is a tournament in which students are challenged to create a fully functional mobile application in a week’s time.
    • Apps conceived and developed by students in the spring quarter in response to an open call for showcasing mobile apps at AMASE 2012.
  • An awards ceremony, where a panel of judges will select and award prizes to the most promising apps.
  • A closing reception that gives all attendees an opportunity to network with sponsors, students, faculty and industry representatives.


AMASE 2012 @ UCI presents a terrific opportunity to:

  • Interact with talented Bren School students and hear their creative ideas.
  • Learn about emerging technologies and trends in the mobile embedded software space.
  • Meet representatives of companies that are leading the wave of mobile app development and embedded software.
  • Discuss the future of mobile software, embedded systems and applications.
Graduating seniors are especially encouraged to invite family members who may be coming for commencement held the next day!



1:30-2:00 Check-in DBH 6th floor foyer
2:00–3:00 Welcome & Speakers    DBH 5011
3:00–3:30 Coffee Break DBH 6th floor foyer
3:30–5:30 App Showcase/Demos  DBH 6011
5:30–6:30  Awards & Reception DBH 6011 & patio


Dr. Yang Seok Ki, Samsung Electronics 
"INSPIRE: a Caravan for a New Gold Rush in the Cloud Era" 

Dr. Sang-Hoon Ji, KITECH
"OPRoS : Robot as an Embedded System vs. Embedded System as a Robot" 

Mr. Ray Byungrae Ahn and Mr. Greg Gerber, SK Planet
"ADF Apps for a Better World" 


Visitor parking available for $10 at the Anteater Parking Structure (APS), accessible via E. Peltason Drive; see grid H9 on the campus map. Click here for a map and directions from the structure to Donald Bren Hall (bldg. 314, grid H8).