ICS News Archive

Big Data and Jazz Hands: How One Company Aims to Bring Silicon Valley to Broadway (ICS alumnus Tim Kashani quoted)

Apples and Oranges Studios, the firm that has been on the producing team of Broadway shows including “An American in Paris” and “Memphis,” has launched a nonprofit arm that aims to develop new stage work and introduce theatermakers to the entrepreneurial thinking of Silicon Valley.

Called Apples and Oranges Arts, the nonprofit will unveil the early fruits of its first development initiatives in a presentation at Irvine’s Barclay Theater. The presentation, “Accelerate! The Magic of Making Musicals,” will showcase the projects that have been developed by the early iterations of the organization’s Theatre Accelerator (styled as THEatre ACCELERATOR by the company).

“The pitch is: We’ve mashed up Silicon Valley and Broadway,” said Tim Kashani, who’s been the head of tech company IT Mentors for 20 years and co-founded Apples and Oranges with his wife Pamela in 2008. “We choose to accelerate the middle part of the Broadway development process.”

Read the full story at Variety.