Lecture Twelve--ICS 131--Win 2000--16 Feb 00

Review of Lecture Eleven


Ford, Delta--What will consequence be?

Tuesday's WSJ squib on possible consequences

E-Mail appliance

"Free" PC's

Constraints on content

Stanford study--Are Internetters lonelier?

Matching of various kinds

Dating sites

Matching engines

Web publishing--an effort in matching

Privacy on the Web--An overview

Some examples of "unprivacy"

One company's response

Very short history

What should the various players do?


Comet Cursor

•"... a little downloadable program that lets you

replace the dull old Windows arrow cursor

with an image of Kenny from South Park

or other cartoon characters."

•but Comet did not tell you that Kenny was telling Comet

"...what Web sites you visited and

what you did while there."

•in November, privacy advocates

told on Kenny and Comet

•others: Real Networks, AOL

[Wildstrom, Stephen H. On the Web, It's 1984, BusinessWeek,

10 Jan 00, 28]


•Banks used to know their customers.

•Then they got bigger.

•Then they encouraged customers

to do fewer face-to-face transactions.

•Now banks want to use their data

to get to know their customers.

How do they do this?
•Selling customer information to telemarketing firms

•Data mining is the really big activity

To get customers to buy other products

Monitor customer activity

Banks didn't like it when feds proposed it

Software designed to help banks comply

with proposed federal regs

now being used for marketing

Bank of America is going to install this software

Monitoring credit card activity is another

part of the program

So are banks being helpful in making suggestions?

Or are they violating your privacy?

[Sanders, Edmund. Your Bank Wants to Know You, LA Times, 23 Dec 99, 1, 25]
"Some Health Care Web Sites Lack Privacy"

[Alissa J. Rubin, LA Times, 2 Feb 00, A3, A27]

•Report by California Healthcare Foundation

•HCWS claim that health info will not be shared

"... often it is picked up by companies

that advertise on Internet sites."

E.g., somebody logs on to find out about diabetes

and information about that person and the query can be sold

•17,000 Health Web sites

•"Of the about 110 million Internet users,

about 25 million have visited health Web sites."

Double Click is an Internet advertising agency

•"Its computers insert banner ads and other

promotional messages on about 1,500 Web sites."

•Double Click uses cookies to collect information

to enable it to target customers.

•DC has about 100 million profiles.

    Until last Fall DC provided only anonymous data to marketers.

•Then DC put together the cookie information with

other information to associate names and addresses

with the cookie info. In November DC bought a data

warehouse company that had information on names

and addresses.

•So DC now knows what you do online, who you are,

where you live, and your phone number.

•On 27 January, Harriet Judnick filed suit against DC

[Green, Heather, Alster, Norm, Borrus, Amy, and Yang, Catherine.

Privacy: Outrage on the Web. Business Week, 14 Feb 00, 38-40]
[DoubleClick's response]

• DoubleClick Moving to Quell Consumer Privacy Criticism

Greg Miller, LA Times (OC), 15 Feb 00, C1, C8

• Privacy Advocates Fault New DoubleClick Service.

Jeri Clausing, NY Times, 15 Feb 00, C2

• Formal Complaint to Federal Trade Commission
by leading privacy group saying that DC "...was
collecting personal information from Web sites
that claimed such information was not being shared."

• Five-point privacy initiative

• DC "... would require that all sites with which

it does business post clear, effective policies

stating what information is gathered

and how it is used."

• Hire privacy officer

• Create a privacy advisory board

• Hire Pricewaterhouse Cooper to audit data collection

• New Website: www.privacychoices.org--opt out

• Not nearly enough say privacy advocates

Tell people what you have on them like credit reports

"Opt in" is better than "Opt out"

• Is this an effort by DC to try to avoid legislation

Echelon (NPR report) federal gov't monitoring e-mail

French gov't wants to sue US Gov't because

Boeing got hold of Airbus message

and used it to win an order

How much are feds doing?

How did we get into this situation?

The Village where everybody know everbody's business

The pre-computer era

Credit bureaus

JF's bank experience

The computer era

Big credit bureaus

Government matching

The internet era


So what can you do to protect yourself?

"use PGP or another strong encryption method

do not use your employer's computer system

for personal messages and messages

you do not want your employer to read, and

choose a service provider who contractually

gives on-line users strong privacy rights."

[The Legal Right to Privacy in Electronic Communication.

Timothy Stanley. The CPSR Newsletter, Fall 1995]


So what should you do to protect yourself?
Extreme solution
  • Pay cash

• Don''t use internet

• Don't use your computer for e-mail




What should responsible organizations do?

What should the government do? Can we trust them?


DMV information


CTS squib in Tuesday's NY Times

JF as a resource

E-Loan is another case

Marx Lecture--

Window into the Soul:

Surveillance and Society in an Age

of High Technology

29 Feb, 7PM, Crystal Cove