University of California at Irvine
Irvine Research Unit in Software (IRUS) is proud to sponsor the

Bay Area Roundtable (BART)

Security and Privacy, Meeting 1: Privacy in Electronic Commerce

* Friday, March 12, 1999 *

9:00 am - 9:30 am: Coffee/Network
9:30 am - 12:00 pm: BART Meeting
Hyatt Rickeys Hotel - Palo Alto
4219 El Camino Real
Tel (650) 493-8000

There is a $15.00 charge for non-sponsors.
Checks should be made payable to UC Regents.

No reservations required.

TRUSTe: An Overview
Paola Benassi, Product Operation Manager, TRUSTe,

TRUSTe, the Internet industry's privacy seal program, is an independent, non-profit agency whose mission is to build Web users' trust and confidence in the Internet by promoting principles of fair information practices.

A cornerstone of the TRUSTe program is the TRUSTe "trustmark," an online branded seal displayed by member Web sites. The trustmark is awarded only to sites that adhere to established privacy principles and agree to comply with ongoing TRUSTe oversight and consumer resolution procedures. A displayed trustmark signifies to users that the Web site will openly share, at a minimum, what personal information is being gathered, how it will be used, with whom it will be shared, who is gathering the information, what options the user has, what security procedures are in place to prevent misuse or loss and how users can correct information to control its dissemination.

The talk will present an overview of the TRUSTe program as well as its role in providing for privacy on the Internet.

Biography: Paola Benassi is Product Operations Manager at TRUSTe. With TRUSTe since its launch in June of 1997, Ms. Benassi is responsible for the development and administration of the TRUSTe's privacy seal program, and she has been instrumental in educating the online community about the importance of addressing consumer privacy concerns. In addition to overseeing the day-to-day operations of the TRUSTe program, she works closely with the Federal Trade Commission and the Department of Commerce to implement and advise on real-world applications of emerging policy. Ms. Benassi has also worked with companies such as Disney, IBM, Netscape, Yahoo, Microsoft, and America Online to create their privacy policies. She holds a B.S. in Industrial & Systems Engineering and an M.S. in Manufacturing Engineering.

Privacy in Electronic Commerce, the W3C's P3P, and Upcoming Technical Challenges for Privacy Protection
Mark Ackerman, Information and Computer Science, University of California, Irvine,

The Platform for Privacy Preferences project (P3P) is a new protocol by the World Wide Web Consortium to protect users' privacy when using the Web and electronic commerce. Its purpose is to allow sites to present machine-readable and English-text privacy statements and to allow user agents to maintain control over private data. Several implementations by major companies are under development, and the protocol is about to be released to the public (last call).

This talk will give an overview of the P3P protocol and project. It will also discuss design issues in protecting privacy on the Web, user interface and user agent issues, and the results of a recent survey of Internet users used to assess design considerations.

Biography: Mark Ackerman edited and co-wrote the original architecture overview spec for P3P, and has participated in P3P since. He is an associate professor in Information and Computer Science at UC Irvine. Mark holds a Ph.D. from MIT as well as a MS from Ohio State and a BA from the University of Chicago. Prior to attending MIT, he was an R&D software engineer and manager, working on projects as diverse as the X Window System Toolkit (Xt) and the Atari Ms. Pac-Man game. He has published on computer-supported cooperative work, information access, virtual communities, hypermedia, knowledge management, and other human-computer problems.

Coordinator: Mark Ackerman, Information and Computer Science, University of California, Irvine,

Directions to the meeting are available.

Next Meeting:
Friday, April 9, 1999
Topic: Security and Privacy, Meeting 2
Coordinator: Mark Ackerman, UC Irvine,
The Irvine Research Unit in Software wishes to thank its corporate sponsors:


The Boeing Company * IBM * Microsoft Corporation * Northrop Grumman Corporation
Raytheon Company * Sun Microsystems Laboratories * TRW


Beckman Coulter * FileNet Corporation * Printronix, Inc.

Continuus Software Corporation * Hewlett Packard

For further information on BART or IRUS, contact
        Debra Brodbeck at (949) 824-2260;

Irvine Research Unit in Software
Information and Computer Science
University of California, Irvine CA 92697-3425