High
Low
Low High
Physical
Appearance
Personality
Earnest Borgnine
You
Supermodels
The
Psycho
Co-Worker
Your Sister
Wilma Flintstone (1)
(1) Wilma Flintstone is a fictional character
Likelihood of going out in near future
Source: Thin air; BCG analysis
| Previous slide | Next slide | Back to first slide | View graphic version |